Why Us ?
Marketing and Distribution
Marketing
– Position prawns as a premium, niche aquaculture product compared to traditional seafood offerings
– Promote health benefits of freshwater prawns like high protein, low fat content to health-conscious consumers
– Obtain quality certifications like HACCP, BAP to enhance brand value and enable export
– Engage celebrity chefs/food influencers to demonstrate culinary applications of prawns
– Participate in international seafood trade fairs to gain visibility in key export markets
– Use social media and e-commerce to educate consumers and enable direct sales
– Offer farm tours and experiential marketing to schools/families to create brand awareness
Distribution
– Develop cold chain infrastructure for fresh and frozen prawns targeting domestic hotels/restaurants
– Partner with seafood exporters to facilitate air freight distribution to overseas markets
– Foster contract farming arrangements with retailers to ensure year-round supply volumes
– Explore online sales platforms and mobile apps to reach urban consumers directly
– Set up owned retail seafood outlets in prime locations to control sales experience
– Introduce vacuum-packed, cooked, peeled prawns for longer shelf life and convenience
– Arrange supply partnerships with food processors to expand processed and value-added product range
By leveraging both traditional and digital marketing along with an efficient distribution network, we aim to establish Mauritian prawns as a premium aquaculture brand globally.
